5 Surprise Mini Brands (by ZURU Toys) is 2021’s #1 Best-Selling Collectable Toy.

With a capsule sold every single second and 365% brand growth YOY. The brand has gone viral on TikTok, with over 3 billion views and counting, and an average of 25 million views each week.

Earlier this year, Mini Brands teamed up with MONDAY Haircare (the second most-followed haircare brand on TikTok) to recreate their iconic pink bottles in mini size.

The collaboration has generated millions of impressions, and continues to create fresh buzz around the brands via a combination of targeted influencer seeding and organic content creation.

The below branded video was shared to @minibrands on TikTok. It embodies just how much fun MONDAY and Mini Brands—and their fans—are having with the collaboration.


This week our team proudly attended the 13th Annual Captivating Charity Auction. CAPTIVATING INTERNATIONAL works to provide sustainable, skill-building solutions for impoverished women across Western China.

A record breaking USD2.73 million was raised thanks to this event with 1,000 lives of single mums, young women, and children across Yunnan, Qinghai, Sichuan and Guizhou Provinces feeling the direct result of support. There are now over 277 girls enrolled into a Vocational School Scholarship program which is a 3-year life-changing endeavour where the girls study a field of their choice and develop their knowledge and independence.

A dream most thought would never come true. An incredible outcome for a charity we’ve been so proud to support since 2018.

ZURU Toys are a Top Holiday Toys Winner for Toy Insider!

We are so pleased to see that Angel High is officially a Top Holiday Toy Winner for Toy Insider!!

We are pleased to share that Rainbocorns Fairycorn Surprise will be the Top Holiday Toy Winner in the Toy Insider!