2020 Product of the Year Awards

The ATA Program of Awards is an integral part of the Australian Toy Hobby and Licensing Fair as it aims to celebrate the outstanding performances achieved by our industry through products, licenses and individual successes.

With the exception of the ‘Judges Choice Award’, which is predictive, our Product of the Year Awards recognises products that have been successful in the Australian market in the year prior to the Fair.

Judging of all awards will be carried out by Independent Industry Experts including retailers, journalists, industry professionals and aligned Association leaders. Judging will be based on the following criteria:

Creativity and Originality

Design and Quality

Play Value

Marketing and Promotion (NB: This is based on the creativeness of the marketing / promotional campaign)

Sales and Marketplace Acceptance

This year Rainbocorns Sequin Surprise Series 2 won Plush Toy of the Year Australia.