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ZURU™ Rainbocorns™ Sequin Surprise Series 2 plush was awarded the “People’s Choice” award won during the Toy Association’s 2020 Toy of the Year Awards (TOTY) Friday night. The prestigious recognition came as the toy pulled in 147,000 votes from consumers, and marks the third TOTY Award for the fast-growing international toy and consumer products company.
ZURU Rainbocorns, a line of adorable collectible plush ‘born’ in a mystery egg and featuring a rainbow of exciting elements, was awarded the “People’s Choice” award won during the Toy Association’s 2020 Toy of the Year Awards (TOTY) Friday night. The prestigious recognition came as the toy pulled in 147,000 consumer votes.
Since its debut, ZURU Rainbocorns, a line of adorable collectible plush ‘born’ in a mystery egg and featuring a rainbow of exciting elements, has generated excitement for its surprise factor, collectibility and soft plush play. ZURU Rainbocorns Sequin Surprise features ten layers of surprises, including quirky scented plush with a unique reversible sequin heart accessory, a hatching certificate, charm bracelet, Rainbocorn Poop compound and much more.
“What an incredible honor to have Rainbocorns win the fan-favorite People’s Choice award,” said Anna Mowbray, COO, ZURU. “It’s humbling to know we have so many fans out there who voted for us and who love the quirky mash-up of everything fun that goes into our Rainbocorns. They are ones that have turned the brand into a worldwide phenomenon. We are so excited to unveil new brand extensions at Toy Fair New York and hope the fans love them just as much.”
Like its predecessor, Rainbocorns Ultimate Sequin Surprise Series 2 continually sold out at retail. Consumers love the ‘unboxing’ nature, the on-trend characters, innovative and interchangeable reversible sequins surprise heart, unique Rainbocorn Poop, accessories, and all new baby Boo-Boocorns. ZURU has also launched a Rainbocorn licensing program with a variety of apparel, stationery, accessories and more, set to launch in Spring 2020.
Often referred to as the “Oscars” of the toy industry, the Toy of The Year Awards (TOTY) event kicked off Toy Fair Week. More than 600 toys and games were submitted for TOTY consideration last fall by companies of all sizes; category finalists, announced in November, were selected by play experts, retailers, academics, and journalists who sit on the TOTY judging committee. Category winners were selected based on votes from toy retailers, media, Toy Association members, and consumers.