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The Year of The Sloth ZURU Predicts 2020 as The Sloths’ Time to Shine
Tuesday 21 January 2020

January 2020, LondonMove over unicorns and llamas, sloths are in town and setting the must-have trend for 2020.

Award-winning global toymaker ZURU is predicting that 2020 will be the Year of The Sloth. These adorable, slow-moving mammals who spend most of their lives upside down in trees are the inspiration behind three new sloth toy products previewed at London’s Toy Fair 2020.

Destined to follow in the hoof-prints of global phenomenon, Pets Alive Boppi, ‘The Booty Shakin’ Llama’, comes the stand-out Pets Alive Fifi ‘The Flossing Sloth’. Fifi is like no ordinary sloth… full of energy and raring to go, her movements mimic one of the most iconic dances of the decade – The Floss! Still a massive dance trend, Fifi starts her moves off slow, as a real sloth might, but speeds up until she’s flossing like a boss to three catchy dance tracks! Fifi has cute blinking eyes and an impressive butt wiggle. Great for the whole family, parents and children alike will have endless fun learning how to Floss with Fifi!

The launch of Fifi will be supported with an exciting influencer campaign. Fifi costumes will be given to key influencers for a real, virtual challenge, ‘can you floss like Fifi?’. A Strong video strategy will also from PR and marketing with heavy presence on TV, YouTube and VOD from July 2020.

Alongside Fifi, ZURU will also be launching a Sloth called Cuddles and be releasing a super rare, and super sparkly Sloth under their top selling ZURU Rainbocorns brand. As a sneak peak, Cuddles, will be the world’s first completely soft, yet interactive plush from ZURU that uses patented technology to create over 100 lifelike sloth sounds and movements. Launching in AW 2020, you’ll have to hang on in there and wait for more information to be revealed nearer the time!

 “Staying on trend is everything in our industry,” said Renee Lee, Global Marketing Director, ZURU. We believe Sloths will rule 2020. Fifi is a charmer and is sure to follow in the footsteps of her predecessor, while Cuddles offers something truly ground-breaking to the market. We look forward to his global release later this year.” 

Designed for children ages 3+, Fifi The Flossing Sloth will be on shelves AW 2020 with an SRP of £24.99. Details for Cuddles the Sloth to be released closer to product launch.