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Tuesday 05 March 2019

5 March 2019: Global award-winning toy manufacturer, ZURU, has today announced Boppi, ‘The Booty Shakin’ Llama of their new robotics pets brand, Pets Alive, has won the Toy of the Year award in the electronic category and Toy of the Year overall at the Toy Fair gala held in Melbourne on Sunday. 

The unveilings of ZURU Pets Alive during the recent Toy Fair season has seen Boppi, ‘The Booty Shaking’ Llama steal the show with her unique ‘twerking’ and ‘head-spinning’ dance moves. Boppi dances to three catchy songs and is set to be a hit with kids and adults alike when she reaches shelves later this year.

The new ZURU Pets Alive range will launch in Australia at all major retailers this July, featuring the already globally successful and now award-winning llama, Boppi, alongside a Magical Unicorn, Cute Scootin’ Hamster, Adorable Angel Fish, Magical Mermaid, and Tiny Turtle.  The brand will be supported by a strong marketing campaign including influencers, social, digital and TV that will enhance the brand and Boppi’s virality.

“The ZURU team is thrilled that our ZURU Pets Alive Boppi, ‘The Booty Shakin’ Llama has been recognised with 2 esteemed awards at the 2019 Australian Toy Fair. Boppi is all about simple fun that transcends age and demographic. Everyone will love to share a laugh and shake their booty, with Boppi!”, said Adam Woods, Creative Director at ZURU about receiving the awards.

The introduction of the new brand to ZURU’s product portfolio sees an extension of its popular ROBO ALIVE robotic creatures IP.  Using pioneering robotic technology and enhanced motion sensors, ZURU’s design team creates realistic lifelike toys while retaining an affordable option within the tech toys market.

ZURU Pets Alive offers a range of high quality, value-driven, interactive toys supported by creative marketing.  The company has reported over one million sales across 30 markets of the ROBO Alive Lizard and Snake alone with 50 million views on over 200 organic videos on Youtube.

‘ZURU Pets Alive is our sister brand to ZURU Robo Alive’, explained Renee Lee, Global Marketing Director, ZURU. ‘We’re really excited about bringing the range to market and experiencing the response to Boppi has certainly been a massive highlight.  We’ve always believed her to be a real winner – what’s not to love?!  The interest we’ve received since first showcasing the range and the ensuing media coverage has highlighted the enduring appetite for affordable, innovative robotic toys – and llamas! Following the recent interest, we are now looking at ways to bring Boppi’s launch forward to meet customer demand”.

Boppi made headlines at recent toy fairs in New York, Nuremberg and London featuring in live coverage across FOX and Friends, ABC World News Now and Live with Kelly and Ryan, as well as WABC. Metro UK also tipped her as this years’ must have toy!