Join our global community and help us reimagine play, empower diversity, and make a positive difference on our world for future generations.


It is our ambition to support, inspire, educate and promote the growth of opportunity for women in the workforce. With a remarkable 73% female workforce, we demonstrate that diversity and a mix of cultures only strengthens our ability to compete with industry leaders. Diversity is a core driver for thinking differently. This is what allows us to continually critique and improve our processes, our company, and ourselves. It is our inspiration for innovation. Diversity doesn’t divides us at Zuru, it brings us together.

We value the importance of creating a society of equality among sexes and culture for our next generation. This is why it is so important for us to speak through action by alleviating inequalities against women internally and externally. Internally, our workforce environment is designed to support inclusion and co-operation of sexes and culture. Externally, we direct our efforts towards organizations assisting in providing opportunity through partnerships.

Zuru is an annual support sponsor for Women in Toys (WIT). WIT provides educational, empowerment opportunities and scholarships to women seeking work in the toy, licensing, and entertainment industries. Our very own Anna Mowbray is a 2x Nominee for their prestigious Wonder Woman of the Year Award for her innovations in the toy manufacturing category. We also partner with Captivating International, a not-for-profit organization whose mission is to provide disadvantaged, impoverished, poor children with a better tomorrow: ending poverty, stopping human trafficking, & educating girls.