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Thursday 20 December 2018

The Fidget Cube is an example of ZURU taking a trend item, and building out to be one of the bestselling properties fo the year. ZURU turned what was the 2nd largest Kickstarter project of all time, into an award winning product marketed globally in all major retailers. Within just six months of licensing, ZURU developed a product and brand, and then available to the market in all major retailers globally. Since then, the product has pushed into multiple waves, has had successful licenses with DC and Marvel, and was awarded the best-selling toy in its category for 2017 by NPD.