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Figures for the Jan-Oct 2018 period show a 117% y-o-y upsurge in global sales with latest UK data reporting a doubling of sales in the run up to Christmas.
Based on real-life creatures, ZURU’s ROBO ALIVE brand includes the best-seller, ROBOFISH, and this year saw the unveiling of the Attacking T-REX and Creepy Spider. Using robotic enhanced motion sensors, each of the designs are created using realistic characteristics while retaining an affordable option within the tech toys market.
We are constantly looking to develop some of the most appealing and exciting creatures while offering our customers an innovative and value-driven brand’, said Renee Lee, Global Marketing Manager, ZURU.
‘ROBO ALIVE is one of our best-performing IPs, consistently cited in consumer parenting awards, and has huge potential for contributing to driving business growth. We’re already experiencing positive reactions to our 2019 brand launches which include a Fire Breathing and Ice Blasting Dragon and will be supporting all lines with extensive TV, digital and social campaigns plus in-store activations to bring the product to life.