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5 Surprise Mini Brands (by ZURU Toys) is 2021’s #1 Best-Selling Collectable Toy.
Tuesday 19 October 2021

With a capsule sold every single second and 365% brand growth YOY. The brand has gone viral on TikTok, with over 3 billion views and counting, and an average of 25 million views each week.

Earlier this year, Mini Brands teamed up with MONDAY Haircare (the second most-followed haircare brand on TikTok) to recreate their iconic pink bottles in mini size.

The collaboration has generated millions of impressions, and continues to create fresh buzz around the brands via a combination of targeted influencer seeding and organic content creation.

The below branded video was shared to @minibrands on TikTok. It embodies just how much fun MONDAY and Mini Brands—and their fans—are having with the collaboration.