We welcome children who are under 16 years of age (“Children”) (We also follow all relevant laws for children aged between 13 and 18 and when it comes to personal data, we consider anyone under the age of 16 years a child ) to visit all ZURU websites (however accessed or used), whether via personal computers, mobile devices, or other technology (“Device”) and other interactive features, applications or downloads that are operated by us that are available through these websites and contain this Children’s Privacy Policy produced and maintained by ZURU(collectively “Website”). By using the Website, you acknowledge that you’ve read and understood this children’s privacy policy. ZURU includes any and all of their subsidiaries and affiliated companies and are referred to in this policy as “we”, “our” or “us”.

We care deeply about making sure children are safe online and have extra privacy processes in place to make sure we’re keeping our younger fans safe when they’re using our Website. In fact, some features have age gated so to prevent children from inadvertently using such features. We also take all reasonable care to secure that we don’t knowingly collect, store, use or process personal information from children who may use those features without proper parental consent.

ZURU complies with the Children’s Online Privacy Protection Act of 1998 (“COPPA”) and GDPR. Please read our Children’s Privacy Policy carefully as it explains our information collection practices for Children at our Website, such as the type of information we collect regarding Children and how we may use that information. It also describes a parent’s or guardian’s (each, a “Parent”) ability to limit the collection and use of data collected from their Children.


A. Information provided by Children

Children may view much of the Website’s content without providing personal information (for example, first and last name, e-mail or postal address or telephone number (collectively, “Personal Information”).

ZURU may collect a Child’s e-mail address under the following limited one-time use circumstances:

Other than the one-time use exceptions set out above, if a Child provides more than just the Child’s e-mail address in order to participate in a particular activity, such as receiving e-mail newsletters, we will ask the Child for the Parent’s e-mail address so that we can notify the Parent of the Child’s request and obtain the Parent’s permission. When we ask for the Parent’s permission, we will tell the Parent what we will do with the information the Parent or Child provides us. We will not keep the Child’s e-mail address unless the Parent gives us permission to do so.

B. Information collected through the use of our Website

ZURU collects information on our Website’s visitors collectively including which sections of the Website are most frequently visited, how often and for how long (collectively, “Usage Information”). This is done through cookies and other technologies. This data is used as aggregated, non-Personal Information. Cookies do not contain any Personal Information about a specific user. ZURU uses Usage Information to improve and enhance our online service. You may disable cookies using your browser’s preferences, but some features of the Website may not function if you do so. We do not share this information externally.


At any time, Parents or guardians can review the personal information we have collected about the Child, request deletion, or refuse to allow further collection or use of that information. If you need to make a data-related request, contact us at [email protected]. Please let us know your child’s username, email address along with your own email address and digital signature to confirm you are the right Parent. We’ll need to confirm your identity as the parent or guardian of the child before granting access to the child’s personal information. We will respond to your request within 30 days.


We may use a Child’s Personal Information or Usage Information:


If a child under the age of 16 accesses an online channel that’s designed for children by using an age gate, we’ll email the child’s parent or guardian before collecting any personal information from the child. The parent or guardian has the option to agree to the collection and use of the child’s information without consenting to the disclosure of the information to third parties. If a Parent think that a Parent’s child is taking part in an online activity that collects their personal information and the parent/guardian hasn’t received an email to know or seeking parental consent, please contact us at [email protected]. We won’t use email addresses provided for parental consent for any other purpose.


We do not disclose Children’s Personal Information to third parties. We may share some or all of the Child’s Personal Information within ZURU or one subsidiary or affiliated companies for our internal business purposes. We may also share Children’s personal information with service providers that perform services on our behalf and help us run our business. We require our subsidiary, affiliated companies and service providers to protect the confidentiality, security, and integrity of Personal Information and comply with this Privacy Policy.

We may share your Child’s Personal Information to meet legal processes or if disclosure is required by law:


We will update this Privacy Policy from time to time by posting it here. We will not change how we handle previously collected information without providing notice. If applicable, we will also obtain your consent. Please check our sites periodically for updates.


To contact us with a query, request, complaint or a privacy question, visit: or write us at [email protected].

A member of our Customer Service team will try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.