We partner with some of the best inventors to bring you the worlds best selling toys. Check out how they all started.

TRANSFORMING NEW IDEAS TO NEW INNOVATION

We got to where we are today through cutting edge innovation, and spotting fantastic new ideas. A large portion of our success is credited to the global inventor community we work with, that continue to push the boundaries of imaginative play. A great idea coupled with our agility, industry-leading manufacturing solutions and distribution channels can turn a simple sketch into a large global brand. We recognise the role inventors play in fuelling innovation in the toy industry, and we take enormous pride in the partnerships we have developed over the years, and some of the ideas we have brought to market.

If you’re a creator, inventor or just think you have a fantastic idea we would love to hear from you!

THE POWER OF AUTOMATION

Bunch O Ballons is one of ZURU’s biggest succeses, and one of the most successful outdoor toys of all time. What started as a Kickstarter campaign from a father in Texas, has now become a global success, with multiple awards and more than 5 billion water balloons sold worldwide.

ROBOTIC TECHNOLOGY AT AFFORDABLE PRICES

Robo Alive has been one of ZURU’s most successful brands. The brand started with Robo Fish, a robotic fish created and licensed off an inventor. After selling over 30million units worldwide, the brand has since expanded into Robo Alive, a brand focused on delivering lifelike robotic creatures to market such as Lizards and Snakes.

KICKSTARTER SENSATION MEETS MASS DISTRIBUTION

The Fidget Cube is an example of ZURU taking a trend item, and building out to be one of the bestselling properties fo the year. ZURU turned what was the 2nd largest Kickstarter project of all time, into an award winning product marketed globally in all major retailers.