

We partner with some of the best inventors to bring you the worlds best selling toys. Check out how they all started.
We got to where we are today through cutting edge innovation, and spotting fantastic new ideas. A large portion of our success is credited to the global inventor community we work with, that continue to push the boundaries of imaginative play. A great idea coupled with our agility, industry-leading manufacturing solutions and distribution channels can turn a simple sketch into a large global brand. We recognise the role inventors play in fuelling innovation in the toy industry, and we take enormous pride in the partnerships we have developed over the years, and some of the ideas we have brought to market.
If you’re a creator, inventor or just think you have a fantastic idea we would love to hear from you!
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