GAME SHOWS     

5 Surprise Toy Mini Brands Capsule Collectible Toy by ZURU

5 Surprise Toy Mini Brands are all the best toys in your toy box made mini! Unwrap and peel to reveal 5 mystery miniatures in every capsule. There are over 60 miniature toys and accessories to collect including rare and super rare minis. Find minis of your favorite toys from Nickelodeon, ZURU, Rubiks, Crayola and more.

Includes: Each capsule includes 5 surprises – either 5 miniature mystery collectibles or 4 miniatures and a shopping accessory

  • 2021-12-27 by s f
    I did not like how hard it was to open a the box.
  • 2021-12-27 by Sommer Skrzyniarz
    I love these mini things! All packages have the same items in them no need to buy more than 1.
  • 2021-12-27 by Dianna
    Love the details on it
  • 2021-12-27 by M. Diaco
    This product was neatly packed in envelopes, which made it easier to put together. The only drawback was the envelopes weren’t labeled so you had to open all to discover which one went with the instructions. I didn’t feel overwhelmed with a million pieces. The step by step instructions were easy to follow. My grandson loves it and enjoys placing his mini collection on the shelves.
  • 2021-12-27 by Chichi
    Cute Christmas gift my daughter got this and she loves it goes with five surprise
  • 2021-12-27 by Tara
    My Granddaughter had a blast opening this was so happy.
  • 2021-12-25 by Desiree Hazelett
    This are a hit came with so many cool ones
  • 2021-12-25 by Courtney
    Big hit with our 11 and 8 year olds. Product was as described. Would recommend
  • 2021-12-25 by Mallory Mangini
    Cute product. Instructions were easy enough. This is definitely a toy that needs an adult to put together. So. Many. Pieces. And the stickers ?.Your child will like it. You…not so much.
  • 2021-12-25 by Zuru Customer
    Cute, but the box did not include all the pieces to put the little shelves together and one piece was “incomplete”
  • 2021-12-25 by author
    this can be use to help stress and be playful for children.
  • 2021-12-25 by World Traveler/ Tech
    Meh!Is what ot says it is. However, 3 balls would ha e been more cost efficient. I actually thought ot would have been like the Shopkins advent. That one actually had more unique figures.
  • 2021-12-25 by amy p
    My daughter has had a great time opening up a new mini every day while counting down to Christmas.
  • 2021-12-24 by Emma
    Its a good collectable to have. The only sucky part was all the stickers you have to put on but other than that its a cute set up. No manufacturing issues for me and I wouldn’t spend more than $14.99 because its a great price for the store.
  • 2021-12-24 by KT
    My friend I gave this to had so much fun opening each day to see what was waiting. Quality made miniatures.
Tuesday 19 October 2021

5 Surprise Mini Brands (by ZURU Toys) is 2021’s #1 Best-Selling Collectable Toy.

With a capsule sold every single second and 365% brand growth YOY. The brand has gone viral on TikTok, with over 3 billion views and counting, and an average of 25 million views each week. Earlier this year, Mini Brands teamed up with MONDAY Haircare (the second most-followed haircare brand …

Friday 01 October 2021

ZURU Toys are a Top Holiday Toys Winner for Toy Insider!

We are so pleased to see that Angel High is officially a Top Holiday Toy Winner for Toy Insider!! We are pleased to share that Rainbocorns Fairycorn Surprise will be the Top Holiday Toy Winner in the Toy Insider!

Monday 05 July 2021

5 Surprise Mini Brands has been nominated by Licensing International as the BEST Licensed Product in the toys category!

“A perfect triumph in creativity, design, licensing partners & execution, ZURU’s 5 Surprise Mini Brands is a retail and sales grand slam” We are proud to announce that 5 Surprise Mini Brands has been nominated by Licensing International as the BEST Licensed Product in the toys category! Check out the …

Thursday 27 May 2021

ZURU & MGA End Litigation Involving 5 Surprise Line

We are pleased to announce that we have reached an agreement with MGA Entertainment to end litigation involving our 5 Surprise toy line. Read the article below to learn more 👇

Friday 12 March 2021

Massive win for the team in 2020.

Our 5 Surprise Mini Brands have ALSO received the NPD award of #1 selling toy in the Supercatergory Explorative and Other. Since the 5 Surprise launch in 2019, the brand has been a roaring success. Selling one capsule every two seconds in 2020 and gaining over 1.3 billion views on …

Friday 27 November 2020

5 Surprise Toy Mini Brands have won the Upstart Kids’ Choice COLLECTABLES Toy of the Year Award!

Thousands of kiwi kids voted, and we are glad to have received a lot of amazing reviews!   5 Surprise Toy Mini Brands Capsule from ZURU Toys All your favourite toys from Nickelodeon, ZURU, Rubik’s, Crayola and more have been made mini. Unwrap and peel to reveal 5 mystery miniatures …

Friday 06 November 2020

Many of our ZURU toys have made the Toy Insiders Top Holidays toys list

We are excited to announce that many of our ZURU toys have made the Toy Insiders Top Holidays toys list. ​ 5 Surprise Mini Brands Series 2, Rainbocorns Sweet Shake, Itty Bitty Prettys, Dino Smashers Ice Age Surprise, Fifi the Flossing Sloth and OOSH Hairy Slime, have all been recognised …

Friday 06 November 2020

5 Surprise Mini Brands has made one of the Toy Insider Holiday Gift Guide

Another win for the ZURU team, 5 Surprise Mini Brands has made one of the Toy Insider Holiday Gift Guide  – 12 Under $12. ​This is amazing recognition to receive before the holiday season. To learn more, click the link below More than 160 brands are now miniaturized and …

Friday 30 October 2020

ZURU Toys wins once again the National Parenting Product Awards!

We have received great recognition once again at the 2020 NAPPA Awards. Rainbocorns Sweet-Shake, Rainbocorns Big Hair, Itty Bitty Prettys Giant Teacup playset, Pets Alive Frankie, Pets Alive Fifi and Smashers Dino Ice Age Surprise Epic Egg, have all received this award. The National Parenting Product Awards or NAPPA is …

Monday 19 October 2020


SpongeBob SquarePants, Dora the Explorer, Rubik’s Cubes Among the Brands Getting Miniaturized! The hot miniature collectible trend takes a whole new spin with the introduction of Toy Mini Brands, a range of realistic miniature replicas of classic and contemporary toy brands from award-winning toymaker ZURU.  Through a partnership with Nickelodeon/Viacom, …

Friday 28 August 2020

Mini Brands Series 1 Social Campaign and 2020 Vega Digital Awards

We are excited to share the #MiniMania around our Mini Brands Series 1 launch and two resulting wins in the Social Campaign and Series category of the 2020 Vega Digital Awards. More about the campaign: This is a story of how a mini toy brand became a HUGE viral success. …

Thursday 28 May 2020

Rainbocorns Sequin Surprise & X-Shot Fast-Fill nominated as Top 10 Toys in Germany for 2020

We are excited to announce that Rainbocorns Sequin Surprise & X-Shot Fast-Fill have been nominated as Top 10 Toys in Germany for 2020. Finger’s crossed we see those two bring back an award in May! The “TOP 10 Toys” has been the hit list for toys and leisure items in …

Tuesday 19 May 2020


Haven Global, the Worldwide Agent for Vlad and Niki has signed a global partnership with ZURU, who will launch a full range of toys and games in 2021.  The range consisting of toys and games will capitalise on the exposure of the YouTube channel, by capturing the fun and excitement …

Tuesday 28 April 2020

ZURU to Remove About 800 Tons of Single-Use Plastic from Bunch O Balloons

ZURU celebrates Earth Day by announcing a 360-degree sustainability program for its top-selling ZURU Bunch O Balloons brand. A sweeping transition from surprise plastic polybags to sustainably sourced paper surprise bags, and much more. ZURU’s immersive Bunch O Balloons program will prevent an estimated 800 tons of single-use plastic from entering …

Tuesday 24 March 2020

5 Surprise Mini Brands is a finalist in 3 categories for the Digiday Content Marketing Awards.

On March 24th  5 Surprise Minibands was announced as finalist in the following Categories:-Best New Product or Launch Campaign-Best Influencer-Generated Content-Best User-Generated Content...

Thursday 19 March 2020

ZURU Prevails Over MGA Entertainment As California Court Denies Injunction and Dissolves Temporary Restraining Order in 5 SURPRISE Dispute

ZURU™, the innovative New Zealand-owned global toy and consumer products company, announced today a California Superior Court judge ruled in ZURU’s favor, dissolving a temporary restraining order and denying a preliminary injunction to allow its wildly popular 5 SURPRISE range of products to resume sale immediately across California. “This decision …

Wednesday 26 February 2020

ZURU Co-Founder Anna Mowbray Named 2020 Wonder Woman In Manufacturing; On A Mission To Change The Way Toys Are Made

Powerhouse ZURU Co-Founder Anna Mowbray Named 2020 Wonder Woman In Manufacturing; On A Mission To Change The Way Toys Are Made Accolade Celebrates Young COO’s Innovative Commitment To Manufacturing Excellence, Automation, Sustainability, Social Responsibility and Giving Back Within the Toy Industry ZURU Announces Progress After Year One of Industry-Leading Ten …

Sunday 19 January 2020


Award-winning toy designer and manufacturer, ZURU, introduces a new dinosaur-themed collection to its 5 SURPRISE range.  Bringing dinosaurs to its ‘blind-bag’ collectibles range, ZURU’s new 5 SURPRISE Dino Strike includes five layers of dino surprises to collect, build, swap and battle. A new series for the 5 SURPRISE line, 5 …

Wednesday 20 March 2019


ZURU 5 Surprise Mini Brands – New Collectible Series Available Now NEW YORK (March 20, 2019) – Blind surprise reveals, miniature collectibles and the fun of shopping come together in ZURU’s 5 Surprise Mini Brands, a new series from the award-winning toymaker in their top-selling 5 Surprise

Wednesday 20 March 2019

ZURU SWEETENS OOSH WITH COTTON CANDY CUTIES! Scented, Stretchy, Fluffy Slime Like You’ve Never Seen Before

Latest Addition to Popular OOSH Line Stretches Over 3000%! LOS ANGELES – The ever-expanding range of ZURU OOSH just got sweeter with Cotton Candy Cuties, fluffy fun slime that stretches over 3000% in size, looks so real and smells so good, complete with a surprise...