Want to know what makes ZURU so unique and exciting? Get to know us a little better.
ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques. The company that started in New Zealand and is now headquartered in Hong Kong, now directly or indirectly employs more than 5,000 staff across 10 countries and distributes to most major retailers in over 120 countries. ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™, Pets Alive™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand. ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like everyday.
At ZURU, work is fun! Bound by our mission to be innovative, creative, and inspiring, each member of the “ZURU Family” shares the same intrinsic philosophies and fosters a team-orientated work culture. The team is full of vibrant, intelligent individuals with a passion for doing things better and disrupting the world around them. Most importantly, ZURU's owners greatly value each and everyone one of our employees, as much as they do their own family... who they just so happen to be in business with.
To create a sense of comradeship and promote strong mental and physical health, ZURU offers regular team activities, annual celebrations, language classes, shared meals and our HQ even features a basketball court, on-site gym and the occasional furry visitors. This family centric culture ensures that ZURU has the right foundation to move boldly into the future.
THE PHILOSOPHY WE LIVE BY
At ZURU, we have our own unique way of doing things. Our core values are the fuel to our fire.
Integrity. Always do what’s right. Be real.
Creativity. Think new. Challenge the norm.
Accountability. Own it. Be informed. Take responsibility.
Quality. Strive for excellence. Solve problems.
Adaptability. Be flexible. Have the courage to change.
Passion. Embrace each day. Make an impact.
Unity. One team. One family.
DISRUPTION THROUGH AUTOMATION
ZURU is pioneering automation manufacturing within the toy industry and beyond. Our operations are expanding rapidly and now we utilise four large scale factories in addition, ZURU has a 100,000sq ft R&D facility and established offices in India and Italy to design machinery and for our increased software development needs. Our unique approach means we can deliver unbeatable control, quality and value to our customers. That’s the ZURU way.
THINK DIFFERENT THINK UNIQUE
Continuous, disruptive, unbounded innovation is the cornerstone of ZURU’s existence. Here at ZURU innovation is action. Innovation pushes limits, pushes boundaries, pushes ideas. Innovation is what allows us to take a fledgling idea and make it into an award-winning, bestselling brand. It’s how we maintain constant competitive advantage in the toy industry. Throughout our branding, development, marketing, company structure and people; we are unparalleled. It’s our mentality. Think different. Think unique. Think ZURU!
OUR PROMISE TO YOU
At ZURU we strive to deliver exceptional products and exceed expectations in everything we do. It is of vital importance that our products are carefully tested and inspected against the highest international safety standards. Click below to see the external standards our products comply with and if you ever have a concern over one of our products please don’t hesitate to contact us. Our friendly customer service team is just one message away.