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Summer Just Got Brighter

Winner of the 2022 Outdoor Toy of the Year, Bunch O Balloons is a summer staple. Made with certified traceable recycled plastics our rapid sealing, self tying water ballloons allow you to fill & tie 100 water balloons in just 60 seconds!

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Collect all new Mini Brands Disney Store!

Unwrap, peel, and reveal REAL miniatures of the most iconic Disney toy store brands! There are over 70 miniatures of your favourite Disney toys to collect which are perfect replicas, including ultra rare gold minis!

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Welcome to Rainboville

The adorable Rainbocorns range combines unboxing fun with cuddly plush and loads of surprises. Hatch open your new best friend today!

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Smash, Build and Collect with Smashers!

Combining everything that boys love the epic Smashers range is available now. Smash open the egg and dig through fizz, slime and rock to uncover tons of dino surprises. What will you find?

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Up your game with X-Shot

No matter what kind of battle you are waging, from stealth to all-out dart mayhem, X-Shot’s range of high performance blasters has you covered. Fire faster, further and with unmatched accuracy. Are you ready to up your game?

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Join the adventure with Robo Alive

Just like the real thing! The Robo Alive range combines robotic technology with everyone’s favourite dinos, dragons, creepy crawlies and more. Who will you discover?

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Soak the competition with X-Shot Fast Fill

The #1 Water Blaster brand. X-Shot Fast Fill’s range of blasters fill in one second, rapid seal and fire up to 35 feet delivering the ultimate water fights!

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COLLECT ALL NEW MINI FASHION!

5 Surprise Mini Fashion are premium fashion handbags which are the trendiest collectable accessory for all fashionistas!! Unwrap and reveal the all new capsule to reveal 5 surprise fashion accessories!

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VIDEOS                          
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FEATURE PRODUCTS                       

5 Surprise Mini Brands Disney Store

Unwrap, peel, and reveal REAL miniatures of the most iconic Disney toy store brands! There are over 70 miniatures to collect.

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FEATURE PRODUCTS                       

X-Shot Excel Crusher

Annihilate your opponents with the Crusher’s 35-dart belt and slam fire action! Take everyone out with an inferno of flying darts, blasting up to 4 darts per second.

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FEATURE PRODUCTS                       

Puppycorn Surprise Series 2

The cutest and cuddliest puppies are back better than ever! There are 8 NEW Puppycorns to collect including the Rare Best-in Show Blue Sausage Dog! Unbox 7 layers of surprises inside. Which Puppycorn will be your new fluffy best friend?!

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FEATURE PRODUCTS                       

Smashers Mega Light Up Surprise Egg

Slime, fizz and SMASH your way through over 25 lava volcano surprises! Unwrap and follow the map, then build the ultimate light up Dino SMASH-O-SAUR!

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NEWS                           
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ZURU scores three spots in the Toy Insider’s top picks for Spring & Summer List

PRESS

New York Magazine speaks with our CEO Nick Mowbray on Mini Brands’ sell-out success

PRESS

A pop culture phenomenon. The PopCult Toybox reviews new Mini Brands: Disney Toy Store edition

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The ZURU Imagination Index: New Global report shows the impact of positive playtime on kids.

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ABOUT ZURU                       

WE ARE CHANGING
THE GAME

ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. We are known for our agility, creativity and ability to deliver unbeatable value to our customers. ZURU is changing the industry through new-age manufacturing techniques and invests heavily in automation design and development.

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INDUSTRY RECOGNITION                       
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ZURU will only use your personal information to provide you service you requested from us. We only keep the information for as long as we need it to give you a service or for the time it's legally required to be stored. We will not disclose your personal data to third parties unless permitted to do so by law. If you consent to us collecting, storing, using your personal data internally and responding to your enquiry, please tick the checkbox below.
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PRODUCT ISSUE                        

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Customer Satisfaction is of utmost importance to us and we would like to address this. We work with the best retail partners selling our products in more than 120 countries. In order to do this it’s important we follow all of their standards. In general we have pre-made arrangements with our retail partners to replace products that you consider faulty. As such, if you are looking for a product replacement or full refund, please pursue this with the retailer you purchased from. Remember, take your proof of purchase with you!

If for any reason you are not able to return the item to the store please submit the following information along with a photo of the defect is required as proof of purchase to process your claim. No exceptions will be made. Defects in material or workmanship will be determined at the sole discretion of ZURU Inc. and ZURU Inc. reserves the right to replace defective product with a new product of our choice, of comparable value.

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ZURU will only use your personal information to provide you service you requested from us. We only keep the information for as long as we need it to give you a service or for the time it's legally required to be stored. We will not disclose your personal data to third parties unless permitted to do so by law. If you consent to us collecting, storing, using your personal data internally and responding to your enquiry, please tick the checkbox below.
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SOCIAL FOLLOWING                        

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ZURU will only use your personal information to provide you service you requested from us. We only keep the information for as long as we need it to give you a service or for the time it's legally required to be stored. We will not disclose your personal data to third parties unless permitted to do so by law. If you consent to us collecting, storing, using your personal data internally and responding to your enquiry, please tick the checkbox below.
You can withdraw you consent at any time. For more information on how to withdraw your consent, why we collect your data and how we use it, please see Privacy Policy and Terms of Use.
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GENERAL PRODUCT ENQUIRY                        

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ZURU will only use your personal information to provide you service you requested from us. We only keep the information for as long as we need it to give you a service or for the time it's legally required to be stored. We will not disclose your personal data to third parties unless permitted to do so by law. If you consent to us collecting, storing, using your personal data internally and responding to your enquiry, please tick the checkbox below.
You can withdraw you consent at any time. For more information on how to withdraw your consent, why we collect your data and how we use it, please see Privacy Policy and Terms of Use.
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INVENTORS WELCOME                        

Many of our toys are shaped by the creative minds of dreamers and innovators from all over the world. We welcome new ideas and cherish new relationships with inventors like you! Do you think you have a groundbreaking, unique toy idea for ZURU? We would love to here from you!

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TELL US ABOUT YOUR EXPERIENCE WITH TOYS                        
HOW DID YOU HEAR ABOUT ZURU?                        
ZURU will only use your personal information to provide you service you requested from us. We only keep the information for as long as we need it to give you a service or for the time it's legally required to be stored. We will not disclose your personal data to third parties unless permitted to do so by law. If you consent to us collecting, storing, using your personal data internally and responding to your enquiry, please tick the checkbox below.
You can withdraw you consent at any time. For more information on how to withdraw your consent, why we collect your data and how we use it, please see Privacy Policy and Terms of Use.
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JOIN OUR COMMUNITY                        

Please select your birthday.

By subscribe to receive emails from ZURU, you agree that we may use your personal information provided by you to send you marketing emails. You can opt out these emails any time by clicking the unsubscribe link or by contacting us. To see how to control your personal data, please see our Privacy Policy and Terms of Use.
× All fields must be completed.
By subscribe to receive emails from ZURU, you agree that we may use your personal information provided by you to send you marketing emails. You can opt out these emails any time by clicking the unsubscribe link or by contacting us. To see how to control your personal data, please see our Privacy Policy and Terms of Use.
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